Client
A Managed IT Services and Cybersecurity firm with a rich history of delivering public, private, and hybrid cloud technologies, bolstered by
comprehensive managed services.
Highlights
- 180 days of precision-targeted telemarketing activities.
- 350+ contacts list crafted.
- 95 qualified meetings with IT andoperational heads.
- £2.2 million projected value of leads
generated. - 40% lead conversion rate.
Requirements
The aim was to fortify their market presence by connecting with key stakeholders of small to mid-sized organisations within target industries, including legal, pharmaceutical and professional services. The client wanted to capitalise on their extensive experience of unique IT needs to broaden their sales pipeline and establish new strategic partnerships.
Approach
ACE Marketing’s strategy hinged on a thorough analysis of industry-
specific IT needs, crafting a targeted contact list and equipping our team with the expertise to articulate the unique benefits of our client’s Managed IT and Cybersecurity solutions. Through personalised communication and a clear value proposition, we engaged decision-
makers across legal, professional, and pharmaceutical sectors, securing high-quality leads and setting the stage for substantive business
discussions.
Results
Effectively broadening the reach of the client, ACE Marketing securied 95 strategic meetings across their main target sectors, fostering a sales pipeline worth over £2.2 million. This strategic effort not only showcased the client’s expertise in multi-location IT environments but also solidified their standing in niche markets, achieving a
remarkable 40% conversion rate and setting the stage for future business expansion and sustained success.
Outcome
ACE Marketing’s strategic campaign was pivotal in extending our reach across vital sectors. Their tailored approach and deep industry insight led to meaningful engagements, yielding 95 high-value meetings and significantly enriching our pipeline. We’re thrilled with the heightened awareness and business prospects this partnership has facilitated.
– Head of Marketing