Client
A leading specialist in securing Research & Development Tax Reliefs for innovative companies, with a focus on helping FTSE 250 companies
maximise their R&D claims.
Highlights
- 150 days of dedicated calling activity.
- 80 qualified meetings with top-tier company executives.
- 30% conversion rate from initial calls to meetings, exceeding industry averages.
Requirements
The client sought to expand their reach within the FTSE 250, aiming to
connect with Tax Directors and Finance Directors to educate them on
the benefits of R&D tax reliefs and to secure new claims. The goal was to
increase awareness and engagement, leading to a rise in qualified leads
and ultimately, more successful tax relief claims processed.
Approach
In a targeted telemarketing campaign, ACE Marketing executed a highly specialised approach to connect our R&D Tax Relief client with financial leaders. Through creating a bespoke prospect list and conducting educated discussions, we secured strategic meetings and nurtured leads with a persistent follow-up strategy. This culminated in a significant increase in qualified leads, establishing our client as a strategic ally in the R&D tax sector and substantially enhancing their market presence.
Results
Our campaign’s success was not just measured in the high number of leads generated but also in the quality and value of the engagements. By the campaign’s conclusion, we had booked over 70 high-calibre meetings with Tax and Finance Directors, with a conversion rate of 30% from initial calls. This success has not only validated ACE Marketing’s targeted approach but has also solidified the client’s decision to continue this partnership, planning for a series of follow-on campaigns to capitalise on the momentum generated.